Expanding Media Reach: Aligning Your Story to the Newsroom

Published on September 1, 2024

Join us for a deep dive into today's newsroom priorities and the dynamics shaping cross-border media coverage. In this video, we explore how evolving audience interests and political shifts impact which stories get covered, and how PR teams can adapt their outreach for regional and international audiences. Learn how to support reporters with relevant and well-positioned narratives to get your news seen, shared, and amplified. We'll also cover practical tips on crafting compelling press releases, leveraging multimedia assets, and building long-term relationships with journalists. Discover the key metrics to track your success and demonstrate the value of your PR efforts to stakeholders. This session is perfect for PR professionals, marketers, and business leaders looking to enhance their media relations strategy and achieve greater impact.